! -This is my blog reflection on the end results of the IMC Simternship Campaign for Buhi-! Overall Campaign Strategy & Performance The key goals that the simulation had for us and what I wanted to achieve while running these campaigns was to raise sales by 60%, reach the quarter revenue amount, keep a low number of unit cannibalizations, growth in the market, and increase the stages of the marketing funnel of the consumers. Starting the first year of campaigns, my strategy was to use the most effective marketing channels to persona combination. I would then see which of the marketing mixes did best and put more recourses into the…

Understanding Consumer Behavior The lifestyle and self-perception of individuals have a lot to play on the things they buy, the things they watch, and the things they choose in everyday life. In this post, we will go over this topic and discuss how and what affects the minds of consumers and their purchases. Things such as personality, interests, and influences all have an effect on the preferences of consumers. These things will determine whether they get the blue tie or the red tie, the chicken sandwich or bean burrito, to watch The Bee Movie or The Lorax. The Link Between Preference and Purchase A good deal of our lives is…

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