Understanding Consumer Behavior The lifestyle and self-perception of individuals have a lot to play on the things they buy, the things they watch, and the things they choose in everyday life. In this post, we will go over this topic and discuss how and what affects the minds of consumers and their purchases. Things such as personality, interests, and influences all have an effect on the preferences of consumers. These things will determine whether they get the blue tie or the red tie, the chicken sandwich or bean burrito, to watch The Bee Movie or The Lorax. The Link Between Preference and Purchase A good deal of our lives is…

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